Author name: Developer

“Free” has always been a very powerful word. For businesses, “free” can attract a lot of publicity, but be warned: it can sometimes come with a price tag, especially when a brand’s reputation is at stake. For decades, trade shows have been overrun with free giveaways and trinkets, but giving away branded promotional items at

Every day, thousands upon thousands of interesting, creative, and newsworthy stories are written by bloggers from around the world. But with so much content circulating in the blogosphere, often times those wonderful stories get buried in the archives, ceasing to reach the great potential they’re capable of achieving. Fortunately, there’s a social networking secret weapon

Holidays are an especially engaging time for brands on social media. In fact, in 2011, 36% of retailers said they planned on spending most of their holiday marketing budget on social media (Source). Sure, most of the attention and money went towards Black Friday, Cyber Monday, and Christmas sales, but who said that the smaller

If you have a retail store, you need to pay attention. Wouldn’t you want to know who your customers are in your store? How they came to your store, and what they are interested in? Wouldn’t you want to send them targeted messages while they are in the store, to improve their shopping experience? Lead

You don’t. Over the past 15 years I have talked to many business owners who have seen their business grow fast in the 80s, and are still hoping that marketing tactics from the 80s work today. Hence the number of tv ads by car companies (they did amazing in the 80s). But live has changed,