It is no secret that the Kardashians are famous for simply that, being famous. But how did they rise from a reality TV show to American Royalty in just 7 years? Branding. Not only do they have their own personal clothing, cosmetic, and housewares lines but they also use social media to promote everything else […]
How to Use Social Media Like a Kardashian Read More »
As I was doing my daily reading this morning, I came across this article. It resonated quite well with me. Here at Branding Personality, we consult many clients that come to us with exactly these problems. ‘5 Common Social Media Mistakes Brands Commit‘ originally appeared on PR Daily. Digital marketing has come a long way in
5 Common Social Media Mistakes Brands Commit Read More »
Over the past year I’ve really noticed the change in social media, and how it is being used beyond personal use and being more integrated into business. And after reading this article about why social media is more important than ever before, I couldn’t help but agree. This is where businesses today should start to focus more
How To Attract Gen Y – Are You Being The Right Kind Of Social? Read More »
As a PRSA member, I recently got to attend a luncheon focused on crisis communications. This luncheon couldn’t have come at a more fitting time: Right after the Boston Marathon bombings and right when Disneyland had to shut down some of their major attractions. Not that you could compare a Disneyland ride closure to a
Are You Crisis-Prepared? Read More »
Super Bowl XLVIII is only a few short weeks away and I couldn’t be more excited. And it’s not only because I’m a major football fanatic (#GoBroncos), but also because it’s one of the biggest social media events of the year. Real-time marketing has become an absolute necessity not only around the Super Bowl, but
The Social Media Championship: How NFL Teams Stack Up Read More »
Let’s play a game shall we… Assume you live in San Diego, California and you’re in need of a marketing company. You log on to Google, type in the magic search terms and click the first link you see. And you’re presented with this home page on the right. Would you have any idea what
How To Craft Your Brand’s Value Proposition Read More »
If you’re serious about blogging these days, you have your own webpage URL and a hosting membership. You’re also most likely using WordPress as your content management system based on its ease and ability to be customized virtually anyway you like. But are people actually reading your blogs? Are your posts SEO optimized so that
5 SEO Tips for WordPress Read More »
These days a lot of people start off using WordPress by signing up for an account on WordPress.com for their personal blogs, others install WordPress on their own domain. You start off with a small simple blog and then you start customizing it a bit. A plugin here, a sidebar widget there and now your blog is really
WordPress Websites Rock and here are 6 reasons why Read More »
So your company decided that it’s finally time to take the plunge into the blogging world. Congrats! It’s an integral part of any Internet marketing plan, and it’s a great thing that you have finally gotten started! Static websites don’t get nearly as much traffic as those that are continually updated. This is where blogging
4 SEO Plugins Your WordPress Website Must Have Read More »
Analytics are an incredibly useful tool! They give you a peek into what visitors are doing and looking at on your website, which in turn shows you what you can do to improve your website. Bounce rates are just one of the many statistics that Google makes available in their analytics suite. Most people intrinsically
How to Reduce Your Bounce Rate Like A Pro! Read More »
